Minnesota, The International Concrete Repair Institute (ICRI) is the center for concrete repair leadership, providing education, certification, networks, and leadership to improve the repair, restoration, and protection of concrete and other structures. Our “why” is summed up in three words: Restore. Repurpose. Renew.
Among our many activities, ICRI has highly engaged administrative and technical committees; produces webinars and certification programs; publishes a bimonthly magazine and a variety of technical guidelines for concrete repair; and offers many networking opportunities through conventions, events, and local chapters. Worldwide membership includes contractors, manufacturers, engineers, distributors, owners, and other professionals with a common goal of prolonging the useful life of concrete through quality repair, restoration, and protection.
Opportunity: This is an exciting opportunity to take a leadership role in driving ICRI’s future growth through effective membership and product/service marketing strategies. ICRI has a 5-year goal to grow membership and revenue by 50 percent. This role is critical to that growth and achieving the goal. Working closely with the Executive Director, Technical Director, and Program Director, you will be part of a highly collaborative and supportive team.
The ideal candidate will have association marketing experience and/or marketing/business development in the concrete repair or construction industry. We welcome applicants from anywhere, but we prefer that this individual either be based in the Minneapolis-St. Paul area or willing to spend time in the area – especially in the first year. This full-time position will report to the ICRI Executive Director.
Motivated to Make an Impact in the Concrete Repair Industry? Here’s How:
Drive stronger market awareness and sales of ICRI products and services
Develop and implement effective marketing strategies to ICRI members and non-members for ICRI certification programs, webinars, digital apps, and events.
Optimize ICRI’s social media presence, raising the profile of the organization and ICRI’s products and services through various social media channels.
Manage marketing initiatives consistent with key metrics.
Implement targeted strategies for different ICRI market segments, stakeholders (e.g., engineers/design professionals, contractors, material suppliers) highlighting the value proposition of ICRI membership and products/services.
Implement effective membership retention and recruitment campaigns
Manage monthly membership renewals, including optimizing membership renewal messaging.
Serve as the primary liaison for ICRI membership recruitment and retention.
Work directly with and support ICRI chapter leadership to drive local membership initiatives at the chapter level.
Develop and drive innovative, non-member campaigns from leads generated by ICRI events, webinars, and members.
Strategically build ICRI’s presence on social media channels (e.g., LinkedIn, Instagram, TikTok).
Manage ICRI’s strategic presence at industry events
With the Technical Director and Executive Director, manage and represent ICRI’s presence at various industry conventions such as the World of Concrete and American Concrete Institute.
Work with ICRI Team to develop and implement strategies to maximize ROI on industry trade show efforts.
Required Qualifications and Education
Bachelor’s degree in marketing, business communications or a closely related field.
Proven track record (3-5 years minimum) creating and implementing product/service marketing initiatives with clear metrics for success.
Strong verbal and written communications skills, with a high level of creativity.
Engaging personality with a can-do approach to problem solving.
Ability and willingness to travel throughout the U.S. and Canada, approximately up to 25%.
Proficient with MS Office suite, project management software (e.g., Asana), and online social media channels.
Proficient with social media monitoring software services.
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