In this role, you will drive a partner account or select accounts, building full-funnel partner marketing plans, creative campaigns and relevant experiences. You’ll be a subject matter expert for our Devices and Creativity solution area which includes our Windows, Surface and M365 products and services. You’ll work with channel sales teams to influence the design of unique Microsoft experiences at targeted partner(s), activating an omnichannel strategy, building partner capability and delivering joint value with our partners. Success is measured by campaign effectiveness/ROI, partner satisfaction, conversion, sell-through and brand love.
You will act as a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix at the partner level. Our partner marketers have deep relationships with our partner’s teams and are responsible for driving partner neogotiations and maximizing impact across partner marketing vehicles, programs and platforms. Partner Marketers have end-to-end responsibility for marketing campaign planning & execution, including the marketing calendar, negotiating in-store experiences/platforms and enabling digital marketing & transformation on partner.com.
By joining the Consumer Channel & Partner Marketing team, you’ll be part of a cross-functional team that’s focused on driving full-funnel marketing for an exciting ecosystem that continues to grow. As the owner of partner engagement, you’ll have the opportunity to share feedback around the partner trends, capture learnings and establish campaign best practices, leveraging the global infrastructure for support and shared platforms.
This role is flexible in that you can work from home based on proximity to a Microsoft office.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
This position is open to candidates that currently live in Europe.
Responsibilities
Partner Planning & Management
• Work with channel sales to develop a partner planning framework that drives long-term planning and joint marketing initiative
• Create short, medium and long-term full-funnel partner marketing plans that drive omnichannel sales motions and maximize sell-through & ROI
• Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
• Leverage POCA to assess partner capabilities to identify opportunities and sell in global programs and platform
• Establish a partner marketing calendar, pulling through product campaigns and optimizing seasonal beats/product launche
Campaign Execution
• Leverage global campaigns and creative to land partner-specific campaign
• Negotiate with partners for in kind marketing to amplify campaigns and maximize investment
• Activate eCommerce sales motions through digital marketing excellence, mobile-first executions and social commerce
• Influence conversion online through seamless and connected experience
Execution Excellence
• Drive Execution Excellence Online with acute focus on Search and Discoverability
• Create strong partner relationships as measured through our Microsoft feedback forums and survey
• Set campaign performance metrics and secure partner reporting to validate proof of execution and assess campaign performance
• Analyze usage of market development funds, aligning spends to global guidance and initiative
• Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestone
• Analyze performance results against execution activities to identify causals, opportunities and action plan
• Drive brand consistency and deep understanding of the retail, competitive and marketing landscape
Qualifications
Required/Minimum Qualifications
- Bachelor’s degree in Business, Marketing, Communications, Public Relations or related field OR 4+ years’ digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.
Additional or Preferred Qualifications
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- Proven experience in Retail/Channel Marketing/Marketing/Retail Sales
- Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
- Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
- Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
- Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
- Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
- New product launch exerience
- English and one other language (Italian, French, Spanish) preferrable
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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