Senior Brand Experience Manager

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

The French Team are seeking a Senior Brand Experience Manager to join us! Not only are these brands leaders in their respective categories, we have high growth ambitions and are looking for a Marketing Leader to help us get there!

The Opportunity

We are looking for a Senior Brand Experience Manager who understands consumer insights, brand strategy, and can translate those into remarkable marketing strategies. This individual is up to date with trends, culture, and should be curious about the changing media landscape and how best to approach it. They should LOVE thinking about consumers and finding new ways to reach them.

As a key leader on the French Brand Team, you will be a highly visible brand champion and voice of the consumer. You will leverage and hone your expertise in brand experience competencies including strategy building, media/campaign planning, creative development, and consumer outreach. You will collaborate with internal (brand/business teams) and external (agencies, retailers) stakeholders on culturally relevant and innovative ideas that drive business growth with our most important consumers.

Roles & Responsibilities

• Strategy Development Rooted in Consumer Insight – Develop marketing strategies that deliver brand equity, consumer penetration, and market-leading business results.
• Through the Line Media Planning – Plan and execute impactful cross-channel campaigns. Includes but not limited to ATL (TV, Digital, Social), PR, Experiential, Shopper, Sampling.
• Content Creation & Campaign Management – Develop impactful branded communications that drive consumer action.
• Metrics & Reporting – Work with key stakeholders to measure marketing effectiveness and make recommendations for future optimization.
• A&CP Budget Management – Manage a million-dollar, accountable for planning and budget delivery.

What will you bring to the team?

• 6+ years of marketing and/or brand management experience, preferably within FMCG
• Demonstrated functional experience and results in marketing communications, including:
  • Consumer Strategy Development
  • Through-the-line Media Planning
  • Creative Development
  • Effectiveness (Revenue/Profit ROI) Measurement
  • A&CP Budget Planning & Management
• Strategic, Consumer-First Mindset
  • Able to set clear strategies & tactics rooted in actionable human truths
  • Creative thinking beyond the traditional that translates brand strategy to consumer relevant marketing plans and tactics
• Innovative and decisive leadership through ambiguity
  • A strong communicator who can articulate with clarity, influence widely, foster relationships, and navigate a matrix organisation
  • Appetite to lead and contribute to a positive, uplifting team culture
  • Comfortable with ambiguity with high capability to prioritize amidst competing stakeholder needs/priorities.
• Nice to have:
  • Familiarity with retailer and category dynamics within FMCG
  • Strong understanding of shopper marketing and merchandising
  • Working knowledge of other FMCG functions and their impact to business and P&L
• Languages: Fluent in French & English

What’s in it for you?

• A Certified Great Place to Work
• Best practise “Work With Heart” workplace flexibility
• Access to world-class learning & development programs, internal and external
• Significant career development opportunities within and beyond France
• 1:1 mentoring with our best established or upcoming leaders
• And yes, we offer free snacks, ice cream, and tacos!

How to apply

• Apply for the role via General Mills Careers Page
• Our Talent Acquisition Team will connect with you on your application

Does this like something that you want to be a part of? Reach out to a member of our team today!

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best – bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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