EA Sports FC Franchise Activation Intern

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA’s teams, culture and products. Within Europe, we create an overall enriching experience, empowering interns and graduates with the sense that “EA is where I want to be”.

The Challenge Ahead

You will work as part of the brand marketing & communication team based in our Lyon office. This is a great opportunity to gain valuable experience working in an international company within the video games industry.

Responsibilities:

• Support the Marketing team in daily operations: Brand Activation, Partnership & Community

• Work on multiple marketing material adaptation

• Marketing translations across all EA SPORTS portfolio

• Adaptation of advertising campaigns: TV, Online, Radio and Print across all EA SPORTS portfolio 

• Adaptation of packaging, product sheets, metadaform and the marketing deck for the French market across all EA SPORTS portfolio 

• Participation in the preparation of briefs for the agencies (PR, talents, creative production), analysis and implementation of the recommendations

• Work on PR activities: Review our localized official press communications materials across all EA SPORTS portfolio (FC, PGA, Madden, NHL) on average 50 per year + Share information and assets with our agencies

• Work on Communities activities: collaborate with the French community manager to prep and share relevant information and assets on our owned media channels 

• Participation in clubs’ partnerships management

• Coordination with the departments involved in the product lifecycle (Brand Marketing, Legal, Sales, Retail and Development Studio)

• Coordination of our EA SPORTS stocks/merchandising platform 

• Implement contests, partnerships, promotions and consumer events or press

• Track, monitor and manage the marketing brand performances of our local brand activations across the entire lifecycle of our campaign (campaign highlights)

Qualifications:

• Available to start a full-time internship from January 2025.

• Eligible to work in Lyon, France, without the need for visa/relocation support

• Currently enrolled in a Business School or University course +5, with a desired specialisation in Marketing (not a graduate)

• Fluent French and business level English  (the assignment includes frequent and regular exchanges with European marketing teams and development teams at the studio)

Desired Skills:

• Passion and knowledge of sport and football 

• Interest in entertainment, influence and video game industry

• Knowledge of the main social media platforms

• Proficient use of Microsoft Word, Excel and PowerPoint

• Photoshop skills or other popular creative software is beneficial

• Team player

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